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Look For Hard Evidence and a Proper Track Record
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Tell them what they need to do to purchase. “Buy today and get…” “Buy in next 30 minutes before it closes…” “30 day money back guarantee if you are not satisfied…” "The total value of all of this is $2000 and for today only you get it all for $47. Tell them all of the value you are giving them. What bonuses & additional features and tools can you add to your offer? “Let me ask you a question.Would you like to get access to _? For less than the price of _…” Use the offer creation worksheet to create your offer. name drop, testimonialsĮxplain what the buyers get. “It took me X months to create and cost $$$$ to develop… but it was totally worth it.”Ģ1) Social proof. “I didn’t realize when I started that I would get _, _ & _.” What unexpected benefits did you experience with product / journey? “Once I realized_ we started to grow fast.” “I was doing _ and when I figured out it was wrong, I changed my ways…” Why they’ve not been successful up till now and it's not their fault. “I realized it was not my fault… no wonder I was struggling…” and then finally This.”Īnd that’s when I finally tried_ and you know what? This time it worked…” What did you try along your journey to success? “1st I tried this. “And that's when I decided…” And that’s when I had an AH HA moment.” The moment you decided to make a major change(behavior or mindset). The reason you were stuck and why they are stuck. The Back story of what lead to the drama. What was the turning point of frustration? “I had tried it all and was almost done trying…” “got frustrated and…” Tell your Attractive Character back story: “Hey my name is I was just like you.” "When you watch this video to the end you will discover…." " I bet you've tried to figure this out and just can't get it." “When will it work for me?” What is your Dream Customers core desire? What is the outcome they want to achieve? (See 50+Pattern Interrupt/Headline templates document to help you create headlines that captures your dream customers attention.) You need to grab their attention with a pattern interrupt. Step1 ) Brainstorm Building Blocks 1) Pattern Interrupt Headline - WAIT! WHAT? The second step is to then copy and paste each building block statement to Your Draft Sales Letter for editing and refinement. The first step is to brainstorm ideas and write down a statement for each building block. The purpose of this script is to guide you through the building blocks of a sales letter or video sales letter. This script is best understood with the Dot Com Secrets book at your side.īelow each building block, I have added questions and prompts to help you complete each area with the goal of collecting all of your responses in a document for editing. I put this together to as a workbook to help me write out my sales letters one block at a time.
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The Star, Story, Solution Script is one of the best ways to craft a sales letter or a script for your video sales letter. The Star, Story, Solution Script was originally created by Vince James, a legend in the direct response marketing world and later adapted by Russell Brunson’s in his book Dot Com Secrets.